Hi, I’m Miruna

I help product teams understand their users through analytics, tracking, and experimentation.

About me.

From Candy Crush to ride-hailing, food delivery to e-commerce.

Led end-to-end experimentation across driver features (1M+ drivers), setting team-wide testing standards and translating results into stakeholder recommendations.

Embedded across 3 product areas (rider chat, fraud, event tracking) for 1M+ riders in 70 markets — built tracking, North Star metrics and AB monitoring from scratch for each.

Handled the analytics engineering layer of the product line.

Domain owner for Candy Crush Jelly Saga

(400k+ DAU), running ~10 experiments per quarter on features and optimisations assessed against gross bookings.

Building skills across ETL, dashboards and analysis in B2C and B2B product areas.

Hands on experience with scale-ups.

12+ years building data systems that scale.

Let’s work together.

Step 1 - Discovery Call

During this call, you tell me what you want to achieve and how the final output looks like for you.

Step 2 - Tailored proposal

Within 48 hours, I provide a custom plan that outlines the service best suited to your goals. This includes clear deliverables, timelines, and pricing.

Step 3 - Collaborative Delivery

As I work, I provide updates so you always know where we stand. Your feedback is integrated along the way to ensure the final outcome meets or exceeds your expectations.

My services.

Whether you're starting from zero or scaling what's already there, there's a package built for where you are. Clear scope, honest pricing, and no surprises along the way.

Based in Berlin, Germany. Available globally.

  • Just launched your product and not sure what to track? Or maybe you have some events firing but your data is raising more questions than answers.

    I help you turn your business questions into a clean, actionable tracking spec — a document your engineers can implement directly, no back-and-forth needed. You'll know exactly what events to capture, how they should be structured, and what you'll be able to measure once they're live.

    You get: a ready-to-implement tracking spec with event definitions, properties, and context your team can actually use.

  • You have data, but you're not sure you're tracking the right things — or whether you can trust what you're seeing.

    We start with a consultation call where you bring your questions and I bring structure. From there I audit your current tracking, identify what's working and what's missing, propose new events where needed, and analyse your existing data to surface what's actually driving (or hurting) your growth. Everything lands in a clear report you can act on immediately.

    You get: a tracking audit, data analysis, new tracking proposals, a written report with recommendations, and 2 follow-up sessions to work through what comes up.

  • Your situation doesn't fit a box — and that's fine. Whether you need ongoing support, a specific deep-dive, or something in between, I'm happy to scope something that works for your team and timeline.

    → Book a free discovery call

Book a call