Hi, I’m Miruna
I help product teams understand their users through analytics, tracking, and experimentation.
About me.
From Candy Crush to ride-hailing, food delivery to e-commerce.
Led end-to-end experimentation across driver features (1M+ drivers), setting team-wide testing standards and translating results into stakeholder recommendations.
Embedded across 3 product areas (rider chat, fraud, event tracking) for 1M+ riders in 70 markets — built tracking, North Star metrics and AB monitoring from scratch for each.
Handled the analytics engineering layer of the product line.
Domain owner for Candy Crush Jelly Saga
(400k+ DAU), running ~10 experiments per quarter on features and optimisations assessed against gross bookings.
Building skills across ETL, dashboards and analysis in B2C and B2B product areas.
Hands on experience with scale-ups.
12+ years building data systems that scale.
Let’s work together.
Step 1 - Discovery Call
During this call, you tell me what you want to achieve and how the final output looks like for you.
Step 2 - Tailored proposal
Within 48 hours, I provide a custom plan that outlines the service best suited to your goals. This includes clear deliverables, timelines, and pricing.
Step 3 - Collaborative Delivery
As I work, I provide updates so you always know where we stand. Your feedback is integrated along the way to ensure the final outcome meets or exceeds your expectations.
My services.
Whether you're starting from zero or scaling what's already there, I’ll help you figure out where to focus and what to do next. Clear scope, honest pricing, and no surprises along the way.
Based in Berlin, Germany. Available globally.
For small businesses
I answer and diagnose what parts of your business are working, what isn’t and where to focus. Part of our engagements can include:
Metrics frameworks
Tracking specs
Experiment durations, designs and risk/impact assessments
Post experiment statistical analysis
Customer Journey Analysis
Dashboarding, Monitoring & Reports
For larger businesses
Embedded Support — An experienced data analyst in your team's corner, on an extended or full-time basis. Pipelines, experimentation frameworks, analytics infrastructure — built properly, from the inside.
Open-ended / exploratory
Not Sure Yet? — Some of the best work starts with a conversation. Bring your questions, your mess, or just a feeling that something isn't right with your data. We'll figure out the shape of it together.